Viral Marketing

Viral Marketing is a powerful tool to communicate a new and original idea through the network.

A piece of news is passed on to a user and then to other contacts who, in turn, transmit it to more contacts.

It's the concept of word-of-mouth!

Generally, it is implemented through an email that involves people who know each other, suggesting or recommending a specific service or product.

However, Viral Marketing can also work the other way around: a sort of negative advertising that aims to target a competitor brand using the communicative and propagative speed of the network.

Email is not the only contagious tool: channels such as blogs, forums, and social media are also utilized.