Related topics: Web Marketing Solutions

SEM - Search Engine Marketing

The set of activities aimed at:

  • monitoring competitors to evaluate appropriate strategic marketing actions within the competitive landscape of search engine results;
  • increasing website traffic from major search engines by attracting selected and interested users;
  • managing brand awareness (online branding) through the consolidation of search engine results;
  • managing brand monitoring, which involves monitoring the sentiment of what users say about the brand in search engine results;
  • boosting e-commerce through search engines and price comparison platforms;
  • building databases for subsequent marketing activities aimed at increasing visibility, studying and analyzing the customer base
  • providing online customer support;
Search Engine Marketing

is referred to as Search Engine Marketing, which shares goals and objectives with Web Marketing, leveraging the characteristics of search engines.