Related topics: Web Marketing Solutions
DEM - Direct Email Marketing
Direct Email Marketing is a specific case of Direct Marketing that uses email as a tool to send the end user a visually appealing and communicative web page or newsletter. The content is preferably written with persuasive techniques to emphasize the advertising message and make it highly evocative.
![Direct Email Marketing Direct Email Marketing](images/pages/2591/dem.gif)
This tool is generally used to promote a new product or service, targeting a well-defined user base. It can also be used to acquire new customers, retain existing ones, or win back customers who have discontinued their engagement.