DEM - Direct Email Marketing

Direct Email Marketing is a specific case of Direct Marketing that uses email as a tool to send the end user a visually appealing and communicative web page or newsletter. The content is preferably written with persuasive techniques to emphasize the advertising message and make it highly evocative.

This tool is generally used to promote a new product or service, targeting a well-defined user base. It can also be used to acquire new customers, retain existing ones, or win back customers who have discontinued their engagement.